SABC cancels Tshivenda soapie Muvhango after 28 years
The SABC has finally cancelled long-running Venda weeknight soapie Muvhango after 28 years, following several challenges in recent years, including a decline in viewership.
The soapie was introduced at a pivotal period when South Africa was transforming, and most vernacular dramas at the time were in the majority dialects. Tshivenda was seen as a minority language, and the show was a vehicle to showcase the culture.
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Muvhango made its debut on SABC2 on April 7 1997, bringing to life much-loved characters such as Edward, Catherine, Doobsie, Doris, Chief Azwindini, Thandaza, James, Mulalo, KK, and the Royal family before it was cancelled.
Over its nearly three-decade run, the show has introduced a range of memorable storylines that have impacted viewers.
“Muvhango gave an opportunity to an ignored language that has become one of the most celebrated languages in South Africa now,” said Muvhango creator and Executive Producer Duma Ndlovu.
“It has been a privilege and an honour to create moments on Television where the marginalised languages were at the centre of them all.”
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Acting Group Executive for Video Entertainment Lala Tuku described the soapie as SABC2’s programming.
“For almost 30 years, Muvhango has been a pillar of SABC2’s programming and a beloved part of South African television history. More than just a drama, Muvhango has been the champion of language, culture, identity and national pride; inspiring, entertaining, educating and uniting audiences across South Africa.
“As the television landscape continues to evolve, SABC 2 looks forward to ushering in a new era of storytelling, one that builds on this incredible legacy by continuing to reflect the rich tapestry of South African life.”
The final broadcast of Muvhango will take place on August 8 at 21:00. 9pm. It will apparently be replaced by Pimville Queens, which will air from August 11.