LTA gears up for World travel Market Africa
Limpopo Tourism Agency [LTA] has announced its participation in the 2025 World Travel Market [WTM] Africa. The WTM is set to take place from 9-11 April at the International Convention Centre [ICC] in Cape Town.
This global event is a pivotal platform for Africa’s travel and tourism industry, bringing together over 5000 delegates from across the world.
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LTA CEO Moses Ngobeni says the WTM Africa presents a unique opportunity for Limpopo to engage directly with global buyers, operators, and other key stakeholders in the tourism sector.
“It also allows us to reinforce Limpopo’s status as a world-class destination and to attract visitors who seek authentic and transformative travel experiences,” says Ngobeni.
“We anticipate good business for all our participants’ products who we hope will make the most of this platform to benefit destination Limpopo.”
The LTA has invited all interested parties to visit the Limpopo stand to learn more about what the province has to offer and to explore partnership opportunities.
“The exhibition will feature products and services representing Limpopo’s diverse tourism landscape, including business, adventure, and eco-tourism options,” they said.
LIMPOPO TOURISM AGENCY BRACES FOR THE WORLD TRAVEL MARKET AFRICA 2025
“The LTA’s presence at WTM Africa aims to position Limpopo as a premier tourism destination in South Africa, showcasing its rich cultural heritage, vibrant landscapes, and sustainable ecotourism offerings.
“With a focus on key destinations such as the Kruger National Park, Mapungubwe National Park, and other iconic nature reserves, Limpopo is set to attract international and domestic trade partners and media attention.”
“Limpopo’s strategic approach for WTM Africa 2025 is centered around the promotion of ecotourism and sustainable tourism practices, in alignment with the province’s broader goals to contribute to both economic growth and environmental conservation.”
